First published in London Business Matters Magazine on July 2023
Expanding your business into a new market can be overwhelming, however by enlisting the help of an Employer of Record (EOR), you can streamline the process and focus on growing your core business rapidly.
将企业扩展到新市场可能会令人感到不知所措，但是通过寻求名义雇主（EOR）的帮助，您可以简化流程并快速专注于发展核心业务。
So what is EOR?
Simply put, an EOR is an external party that handles the compliance aspect of employment on behalf of another organization, this means that you can start operations in a new market right away, even without a physical presence or legal entity.
那么，什么是名义雇主服务（EOR）？
简单来说，名义雇主服务（EOR）的定义是：一家外部机构，代表另一家组织处理雇佣方面的合规事务。这意味着即使没有实体办公室或者法律实体，您也可以立即开始在新市场开展业务。
When to consider an Employer of Record?
何时考虑使用名义雇主服务（EOR）？
Scenario 1:
If you’re entering a new market with a lot of uncertainties, an EOR can be a great way to test the waters before making a big investment. With an EOR, you can start hiring and operating within days, without the need to set up a legal entity or navigate local compliance requirements.
情景1：
如果您进入一个充满不确定性的新市场，名义雇主服务（EOR）是可以在进行重大投资之前试水的好方法。通过名义雇主服务（EOR），您可以在几天内开始招聘和运营，无需设立法律实体或应对当地的合规要求。
Scenario 2:
If you have ambitious expansion plans across multiple countries within a short period of time, an EOR can help you to scale up quickly and efficiently. Setting up a legal entity and complying with local regulations can be a time-consuming and costly process in many regions, but with an EOR, you can start operating in multiple markets within the time frame.
情景2：
如果您有在短时间内在多个国家扩张的雄心壮志，名义雇主服务（EOR）可以帮助您快速高效地扩展规模。在许多地区，建立法律实体并遵守当地法规可能是一项耗时且昂贵的过程，但通过名义雇主服务（EOR），您可以在同一时间开展多个市场的运营。
Scenario 3:
During M&A transactions, an EOR can be a valuable tool for simplifying the process of acquiring and integrating new businesses. If the acquiring company doesn’t have an existing legal entity in the target country, an EOR can act as the professional employer until the acquiring company completes the process of establishing a local entity.
情景3：
在并购交易期间，名义雇主服务（EOR）可以成为简化收购和整合新业务流程的宝贵工具。如果收购公司在目标国家没有现有的法律实体，名义雇主服务（EOR）可以在收购公司完成建立本地实体的流程之前充当专业雇主。
Scenario 4:
For businesses looking to keep costs down and operate at a smaller scale, an EOR can provide cost-saving options. By outsourcing tasks such as insurance, rental, and other hidden costs associated with hiring and terminating employees, businesses can save money compared to the costs of registering a legal entity and administering payroll.
情景4：
对于希望降低成本并以较小规模运营的企业，名义雇主服务（EOR）可以给企业提供节省成本的选项。通过外包保险、租金和其他与雇佣和解雇员工相关的隐性成本，企业可以节省与注册法律实体和管理薪资相关费用的资金。
Scenario 5:
For smaller businesses looking to stay competitive and attract the best talent, an EOR can help to expand their talent pool beyond their geographic location. By adopting an EOR model, businesses can overcome distance barriers and recruit the most suitable candidates from around the world.
情景5：
对于希望保持竞争力并吸引优秀人才的中小企业，名义雇主服务（EOR）可以帮助其突破地理限制，扩大人才库。通过采用名义雇主服务（EOR）模式，企业可以克服距离障碍，从全球招募最合适的候选人。
In summary, there are many situations where an EOR can be a valuable tool for businesses looking to expand into new markets or simplify their global operations. If you’re considering expanding your business overseas, it’s worth exploring the benefits of using an EOR to streamline your operations and minimize risks.
总之，许多情况下，名义雇主服务（EOR）可以成为企业寻求拓展新市场或简化其全球业务的宝贵工具。如果您考虑在海外拓展业务，值得探索使用名义雇主服务（EOR）的收益来简化运营并降低风险。
What are the benefits of using an EOR?
An EOR offers a range of benefits for businesses looking to expand internationally. Here are some of the key advantages of using an EOR:
使用名义雇主服务（EOR）的优势有哪些？
对于希望拓展国际业务的企业，名义雇主服务（EOR）拥有多个好处。以下是使用名义雇主服务（EOR）的一些关键优势：
Timesaving:
- An EOR allows businesses to start hiring right away without the need to set up a legal entity. This can save valuable time that can be used to focus on the core business.
- With an EOR, businesses do not have to worry about the complexities of compliance with local employment laws, which can be time-consuming and distracting from their main operations.
节省时间：
- 名义雇主服务（EOR）允许企业立即开始招聘，而无需建立法律实体。这可以节省宝贵的时间，专注于核心业务发展。
- 通过名义雇主服务（EOR），企业不必担忧如何遵守当地复杂的雇佣法规，这可能会耗费大量时间并分散他们的运营精力。
Legal compliance:
EORs ensure businesses comply with local legal requirements for hiring and compensating employees. This includes handling payroll, taxes, and other HR processes, which can reduce liabilities and mitigate risks associated with expanding into new markets.
法律合规：
名义雇主服务（EOR）确保企业遵守当地法律雇佣和补偿员工的要求确保企业遵守当地的法律要求，进行雇佣和支付员工的薪酬。包括处理薪资、税收和其他人力资源流程，可以减轻管理责任与拓展新市场所带来的风险。
Global workforce:
By partnering with an EOR, businesses can expand their workforce globally and tap into new talent pools.
全球劳动力：
通过使用名义雇主服务（EOR），企业可以在全球范围内扩大其劳动力，并挖掘新的人才库。
Additionally, if you decide to exit the new market, an EOR can help you to do so smoothly and without any legal complications.
此外，如果您决定退出新市场，名义雇主服务（EOR）可以帮助您顺利进行而不会有任何法律风险。
To find out more about BIPO’s total HR solutions, including our award-winning Employer of Record service, connect with marilyn.jiang@biposervice.com
如需了解更多关于BIPO的综合人力资源解决方案，包括我们屡获殊荣的名义雇主服务（EOR），请联系marilyn.jiang@biposervice.com。
